“Legend has it that TAG Heuer’s obsession with readability started in 1958 when Jack Heuer dropped from first to third in a Swiss rally he was competing in because he was unable to read the dashboard timer correctly. The Spanish word Carrera, which means road, race, career or course, immediately caught his attention, making it the perfect name for a new timepiece. In 1962, Jack Heuer, CEO of the watchmaker at the time, heard about the famous Carrera Panamericana car race, one of the most dangerous in the world. Since its introduction by visionary Jack Heuer well over 60 years prior, these timepieces, with their smooth, clean lines and perfect proportions, have become instantly recognisable and has elevated to the ranks of a horological icon.įavouring a pure and modernistic design, the aim construed by Jack Heuer at the time was to create a Heuer Carrera chronograph that was both uncluttered and perfectly harmonious – ideal characteristics for drivers who need to be able to tell the time at a glance in the heat of the action. One of the most iconic collection of TAG Heuer, the Carrera collection continues to be the ultimate showcase for the brand’s fascinating motor racing heritage, and is well known for its timeless, sporty and elegant chronographs. ![]() A reinterpretation befitting the modern lifestyle, the 13 pieces in the new collection are reimagined in four versions: the TAG Heuer Carrera Day Date 41 mm, the TAG Heuer Carrera Twin-Time 41 mm, the TAG Heuer Carrera Date 39 mm, and the TAG Heuer Carrera Date 29 mm – all an expression of the brand’s undying obsession with readability since 1963. TAG Heuer revisits the Carrera collection to present the new generation of timeless, sport and elegant watches: TAG Heuer Carrera Three Hands.
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